Microsoft yesterday caused the dissatisfaction of the player after increasing the cost of registering Ultimate Game Pass from $ 19.99 to $ 29.99 per month. The user immediately started complaining in social networks and the Microsoft website even fell in a short time due to a large number of people who want to cancel registration. In this context, GameStop participated in the discussion by putting Memes on social networks and recalling that the game passed still sold at the old price of $ 19.99.
Such a move is a marketing strategy to improve their own assessment as both a way to attract unsatisfactory registrants, those who want to save and write media. They warn that the new delivery in Gamestop will be updated – the old activation card will not be delayed for a long time.
© Social network
© Social network
Microsoft has tried to minimize dissatisfaction by adding new bonuses to the overcoming game, including access to Ubisoft+ and Fortnite Crew. But for many ordinary registered people, this does not justify a strong jump to $ 30.
The main question is whether the price increase of players for competitors, for example, PlayStation Plus, will lead to price increase.
