Russians spend about 380 billion rubles a year. for video games, that data was provided by Director General of the Agency for Creative Industries (ACI) Gulnara Agamova. According to her, gaming has become no longer simply entertainment but has become a platform for exchanging meaning, history and cultural content.
Moscow accounts for about 80% of total spending, or about 320 billion rubles. Capital players are still the most active and solvent market participants.
The CEO of the Creative Industries Authority emphasized that video games are inherently a communication mechanism: “In many countries, such as in Indonesia, they play not to buy but to communicate, build community, convey meaning.” According to her, a similar trend is gradually strengthening in Russia.
Separately, experts note the growth of in-game purchases. The average bill in the free-to-play segment has increased to 1.3 thousand rubles, and gamer engagement continues to increase: in the third quarter of 2024 alone, Russian players spent more than 50 billion rubles. on PC, mobile and console projects.
The growing market is becoming more and more interesting for brands: video games are starting to be considered as channels of promotion, integration and emotional communication. It's important for companies to consider game dynamics when crafting their marketing strategies, especially amid growing competition for audience attention.
Previously, it was reported that game publisher Zavod Games had appeared in Russia. It was launched by Vasily Maguryan, former director of My.Games and VK Play, together with the founder of ITG and IT technology park Park Rus, Dmitry Gachko.
