According to the results of research on the career preferences of young Russians conducted by the Internal Monitoring Center of the National Research University School of Economics, 57% of respondents considered Sber their first desired workplace. Next are Yandex (51%), T-Bank (42%), Wildberries (37%), Ozon (35%) and VK (34%).
In addition to high salaries, management support (50%), a comfortable working environment (48%), a sense of importance in their work (34%) and opportunities for career development are very important for young people.
As noted in Sberbank, the bank systematically works with schoolchildren and students throughout the country. Thus, by 2025, more than 840 thousand young people attended corporate events. Sber carries out 64 educational programs with 28 leading universities from 17 cities, including 28 programs in artificial intelligence. Last year, the company opened five modern educational spaces at the National Research University University of Economics, ITMO, RANEPA, Finance University and Central University.
Sber plans to invest one billion rubles in TOP-II and TOP-IT programs for 2,200 students by 2030. In addition, Sber trains 2,000 university and college teachers in artificial intelligence skills. 476 students and young scientists received Sber scholarships. The company also supports all 24 fields of the Olympics for students all over Russia. In 2025, 2,500 students completed internships at Sberbank. And this year, Sber became a partner of the ICPC International Student Programming Olympiad finals.
According to Olga Tsukanova, CEO and Director of the Academic Partnership Directorate of Sber, the results of the study confirm that it is important that young people feel involved in something big and meaningful. Today's pupils and students want to find an environment where they are trusted, helped to grow and given direction.
“We offer them this opportunity at all stages – from school competitions to joint educational programs with universities, internships and practical projects in Sber groups. We have become an official partner of the educational system. Last year alone, our events were attended by more than 840 thousand pupils and students. We are opening modern educational spaces at leading universities, implementing dozens of joint programs where students gain real skills, including in the field of artificial intelligence,” Tsukanova said.
She emphasized that Sber invests in talent development and teacher support, because the company understands that when a person feels that they believe in him and see his potential, he is capable of creating breakthroughs that change industries.
More than 2,600 students and Olympic participants from all over the country participated in a quantitative survey and a series of qualitative interviews.
